Why we exist

A love for

the craft, people, and business

A love for

the craft, people, and business

A love for the craft, people, and business.

Great work brings great people together. We believe both deserve our very best.

Get Salted

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

What we believe

Language and design work together to serve people.

Every website, packaging system, user journey, and shopping experience is designed to work for your business as much as it empowers your customers.

Our approach

Our practice is to inspire, educate, and engage your teams and your customers.

Inspiring & delighting

More than stopping people in their tracks, we want them to feel something genuine. We create meaningful experiences that capture attention and stir emotion to increase brand awareness.

Educating with clarity

We reduce confusion by simplifying complex information, providing a clear path to purchase, and helping people make informed decisions—to build confidence and brand trust.

Engaging with purpose

We guide meaningful action that drives traffic, trial and sales, registrations, donations, and memberships—strengthening relationships and building brand loyalty.