Why we exist

A love for

the craft, people, and business

A love for

the craft, people, and business

A love for the craft, people, and business.

Good work brings people together. We believe both deserve our very best.

Let’s connect

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

Joe Michie

Founder, Brand Strategist & Creative Director

Our Practice

We’re a branding practice focused on building trust

Together, we use strategy, collaboration, and thoughtful design to solve complex challenges and build trust with your teams and customers.

What we believe

What we believe

Language and design work together to serve people.

Every website, packaging system, user journey, and shopping experience is designed to work for your business as much as it empowers your customers.

Our approach

Our approach

Our practice is to inspire, educate, and engage your teams and your customers.

Our practice is to inspire, educate, and engage your teams and your customers.

Inspiring & delighting

Inspiring & delighting

More than stopping people in their tracks, we want them to feel something genuine. We create meaningful experiences that capture attention, stir emotion, and build brand awareness.

Educating with clarity

Educating with clarity

We reduce confusion by simplifying complex information, creating clear paths to action, and helping people make informed decisions that build confidence and brand trust.

Engaging with purpose

Engaging with purpose

We create meaningful engagement that drives traffic, trial, sales, registrations, donations, and memberships, strengthening relationships and building brand loyalty.

Let’s go

We’re grateful that you would consider our approach to serving your business.

Get salted

Get salted

Whether you’re building something new or bringing clarity to something established, we’d love to hear about it.

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Never share sensitive information (credit card numbers, social security numbers, passwords) through this form.

Required fields are marked with *

By submitting this form, you agree to our Privacy Policy.

Never share sensitive information (credit card numbers, social security numbers, passwords) through this form.

Required fields are marked with *

By submitting this form, you agree to our Privacy Policy.

Never share sensitive information (credit card numbers, social security numbers, passwords) through this form.

Brand Strategy, Communications & Design

Northwest Arkansas

CONNECT

© 2026 Salted Brands LLC. All trademarks belong to their respective owners.

Brand Strategy, Communications & Design

Northwest Arkansas

CONNECT

© 2026 Salted Brands LLC. All trademarks belong to their respective owners.

Brand Strategy, Communications & Design

Northwest Arkansas

CONNECT

© 2026 Salted Brands LLC. All trademarks belong to their respective owners.

Brand Strategy, Communications,
& Design

Northwest Arkansas

CONNECT

© 2026 Salted Brands LLC. All trademarks belong to their respective owners.