World Christian Series

FEATURED WORK

Building a global product identity and marketing ecosystem from concept to user experience.

PRODUCT VISION

Building more than a book.

Explore began with a much larger challenge: helping churches around the world understand their role in God’s global mission and giving people practical ways to take part.

Turning awareness into action

Our staff developed the content to help people understand God’s Word, God’s world, and God’s work, and discover how they could take part.

As part of the Via rebrand, we reimagined Explore and the organization’s resources as a connected product ecosystem. Cross-functional teams worked together across content, strategy, design, marketing, digital experience, translation, and production to create resources that could support the organization’s broader global strategy.

Explore became the entry point to the World Christian Series, introducing five habits that gave people practical ways to engage and additional resources for going deeper.

PRODUCT ARCHITECTURE

One foundation. Five habits.

The challenge was to create a family of resources that could build upon one another without requiring a fixed sequence.

Explore established the foundation.

From there, each study could take people deeper into one of the five World Christian Habits. The products needed to work independently while remaining unmistakably connected to the larger idea.

That required more than visual consistency. Naming, editorial hierarchy, content flow, navigation, and design all had to help people understand where they were within the experience and where they could go next.

The result was a modular system: one parent study, five habits, and multiple paths forward.

From there, each study could take people deeper into one of the five World Christian Habits. The products needed to work independently while remaining unmistakably connected to the larger idea.

The result was a modular system: one parent study, five habits, and multiple paths forward.

EDITORIAL DESIGN SYSTEM

Making the system visible.

Every book needed its own personality while clearly belonging to the same family.

Comprehensive design system

We developed a shared editorial language across the series through the intentional and bold use of typography, color, photography, illustration, information hierarchy, and recurring navigational elements. Together, these created continuity from one study to the next.

The design system also incorporated efficiencies that streamlined Redokun workflows and accelerated translation and localization.

Explore established the visual foundation, while each subsequent resource extended the system in a way that reflected its particular subject.

The design wasn’t simply applied to the content. It helped organize the content, establish hierarchy, make complex ideas easier to navigate, and create a recognizable experience across the entire series.

The design system also incorporated efficiencies that streamlined

Explore established the visual foundation, while each subsequent resource extended the system in a way that reflected its particular subject.

PRODUCT TO EXPERIENCE

Extending the story beyond the page.

The system had to work wherever people encountered it.

A path to broader engagement with Via

The World Christian Series extended beyond the books themselves into a broader experience supporting discovery, engagement, training, and continued use.

The same product thinking informed web experiences, marketing communications, event environments, promotional materials, and supporting resources—giving the series a consistent identity across physical and digital touchpoints.

Each expression had a different job to do, but all of them needed to reinforce the same product story.

The World Christian Series extended beyond the books themselves into a broader experience supporting discovery, engagement, training, and continued use.

Each expression had a different job to do, but all of them needed to reinforce the same product story.

Global reach

Designed to travel.

A global resource had to work across languages, cultures, and contexts.

A path to broader engagement with Via

The system was built to extend across languages, cultures, and contexts. As Explore traveled around the world, translation, localization, training, events, and supporting resources helped the same product experience take root in very different communities.

What began as a study became a flexible platform for engagement, giving people a shared foundation while allowing the experience to adapt to where and how it was used.

This wasn’t simply a branding decision. It was an organizational decision that would influence every ministry, every department, and every global leader.

Explore More: Via Global Rebrand