The World Christian Series
Explore began with a much larger challenge: helping churches around the world understand their role in God’s global mission and giving people practical ways to take part.
Explore was developed to help people understand God’s Word, God’s world, and God’s work, and discover practical ways to take part.
As part of the Via rebrand, The Creative Studio reimagined Explore and the organization’s resources as a connected product ecosystem. Content, strategy, design, marketing, digital experience, translation, and production came together to create resources capable of supporting the organization’s broader global strategy.
Explore became the entry point to the World Christian Series, introducing five habits that gave people practical ways to engage and additional resources for going deeper.
The Creative Studio developed a shared editorial language across the series through the intentional and bold use of typography, color, photography, illustration, information hierarchy, and recurring navigational elements. Together, these created continuity from one study to the next.
The design system also incorporated efficiencies that streamlined Redokun workflows and accelerated translation and localization.
Explore established the visual foundation, while each subsequent resource extended the system to reflect its particular subject.
Design wasn't simply applied to the content. It helped shape how the content was understood, making complex ideas easier to navigate while creating a recognizable experience across the series.
As Explore traveled around the world, translation, localization, training, events, and supporting resources helped the same product experience take root in very different communities.
What began as a study became a flexible platform for engagement, giving people a shared foundation while allowing the experience to adapt to where and how it was used.
Build the system
When product, content, and marketing are designed to work together, the outcome is growth.
Whether you’re building something new or bringing clarity to something established, we’d love to hear about it.
Feel free to share what brought you here and a few details that might help our call.
