The World Christian Series
Explore began with a much larger challenge: helping churches around the world understand their role in God’s global mission and equipping people to respond.
Explore was developed to help people understand God’s Word, God’s world, and God’s work, then discover how they could participate.
As part of the Via rebrand, The Creative Studio reimagined Explore and the organization’s resources as a connected product ecosystem. Content, strategy, design, marketing, digital experience, translation, and production came together to create resources capable of supporting the organization’s broader global strategy.
Explore became the entry point to the World Christian Series, introducing five habits for engaging in God’s global mission and additional resources for going deeper.
From there, each study took people deeper into one of the five World Christian Habits. Each needed to work independently while remaining unmistakably connected to the larger idea.
That required more than visual consistency. Naming, editorial hierarchy, content flow, navigation, and design helped people understand where they were within the experience and where they could go next.
The result was a modular system: one foundational study, five habits, and multiple paths forward.
The Creative Studio developed a shared editorial language across the series through the intentional and bold use of typography, color, photography, illustration, information hierarchy, and recurring navigational elements. Together, these created continuity from one study to the next.
The design system also incorporated efficiencies that streamlined Redokun workflows and accelerated translation and localization.
Explore established the visual foundation, while each subsequent resource extended the system to reflect its particular subject.
Design wasn't simply applied to the content. It helped shape how the content was understood, making complex ideas easier to navigate while creating a recognizable experience across the series.
The World Christian Series extended beyond the books into a broader experience supporting discovery, engagement, training, and continued use.
The same product thinking informed web experiences, marketing communications, event environments, promotional materials, and supporting resources—giving the series a consistent identity across physical and digital touchpoints.
Each expression had a different job to do, but all reinforced the same product experience.
As Explore traveled around the world, translation, localization, training, events, and supporting resources helped the same product experience take root in very different communities.
What began as a study became a flexible platform for engagement, giving people a shared foundation while allowing the experience to adapt to where and how it was used.
Work completed at Via under the creative leadership of Joe Michie, Creative Director and Head of the Creative Studio.
Build the system
When product, content, and marketing are designed to work together, the outcome is growth.
